Haven’t thought about the benefits of SEO for your business yet? It’s time to dump her and move on .
SEO leads to a better user experience
There are many ways to improve your site and maximize your user experience.
This includes providing your audience with relevant information with similar photos or videos.
All this leads to a better user experience. This results in more clicks, more leads, better brand visibility, and higher conversion rates.
This is what search engine sites like Google are looking for, improving their search rankings.
SEO is a major source of leads
SEO strategies are a more efficient source of traffic and with the best conversion rates for potential customers between Business to Business ( B2B ), Business to Customer (B2C) and non-profit organizations.
Primary sources of traffic include search engine optimization , social networking , content marketing , referrals, and more.
If you are not getting results from your SEO tactics , then you should review your SEO campaign .
Another company in the market can get its share of organic traffic from Google.
SEO brings higher sales closing rates
Statistics show that an average closing rate of 14.6% is obtained from potential customers from SEO , compared to 1.7% from the closing of potential customers from elsewhere.
Reaching customers (social media, non-engagement, referral sites, etc.) often leads to lower conversion rates.
Since SEO is where a customer conducts actual research for your product or service, this will lead to a higher conversion rate.
These individuals who do their research online already have specific requirements and a purpose in mind.
SEO results for a higher conversion rate
A good ranking of your site on any search engine can guarantee you high conversion rates.
Your target market will become more aware of you as long as you maintain your leading position.
As customers become more familiar with your brand and as their knowledge of products / services grows, there is a high chance that customers will close the deal with you.
SEO promotes better cost management
Search Engine Journal reported that potential search engine customers can effectively reduce the cost of generating new customers by 61% compared to potential customers from other traffic sources.
SEO will reduce your advertising costs, because once you’ve ranked well for the top keywords in your business, you don’t need to pay per click or advertise your page.
Better cost management is just some of the benefits of hiring SEO services for your business.
SEO encourages local users to visit the physical store after the search
After performing a local search, there is a strong tendency for customers to visit your business or physical store.
For example, an internet user searching for “the best restaurant in Cluj” will display a variety of options.
The internet user will visit his best choice and become a customer of this restaurant.
One Hubspot study in particular supports this, stating that 81% of shoppers do their research online before they go shopping locally.
SEO builds brand credibility
Having a website that ranks well on Google first, second or third can give your customers the idea that you are one of the top companies in the industry.
This shows that you are popular and that many users will search for your business as well.
SEO helps to establish brand awareness
The SEO service ensures that your product is easily found by organic search engine sites.
This leads to a higher tendency for your link to be clicked, which leads users to your site.
One of the benefits of SEO for your business is to further establish your brand awareness.
SEO provides a better mobile experience for your site
SEO enhances the user experience because Google has included another parameter as a ranking signal, and this refers to responsive design that helps a better experience of your site on mobile devices (see how responsive design affects SEO for your site .).
In April 2015, Google stated that compatibility with mobile devices has a significant impact on the ranking of websites. This change will result in a better user experience and easier navigation.
Learn more about our responsive web development solution , which will create a website that fits all screen sizes.
SEO is a medium and long term marketing strategy
SEO is a medium to long term digital marketing strategy . This is because each month you discover more business keywords to explore and rank for, which leads to constant innovation on your site.
Unless Google’s algorithm is changed or other competitors use SEO in their strategies, it’s difficult to lower your search rankings.
Being at the top of search engine rankings is a big trend for your site to be found by internet users.
These users are now considered potential customers.
Once they have found the necessary information on your site, these potential customers can turn into your customers.
Customers can make a purchase, sign up for a subscription, or subscribe to a newsletter.
In short, the conversion rate increases. Once that happens, you gain even more market share.
The opportunity for your brand in terms of awareness and recognition is limitless.
The digital world has given us a multitude of options to explore to improve and achieve organizational goals.
Search engine optimization is one of the strategies that will help you grow your business.
SEO refers to the ability of a site to get quantitative and qualitative visits through the organic results of search engines.
Make sure you accept the challenge and use SEO to your advantage.
Contact the Creativ24 Agency and find out more about how we perform the SEO service and about our specialized SEO agency .